- 目錄
第1篇 淺談寫(xiě)英語(yǔ)廣告詞的技巧
淺談寫(xiě)英語(yǔ)廣告詞的技巧
一 、廣告英語(yǔ)的詞法特點(diǎn)
（一） 選用簡(jiǎn)明易懂的常用詞
廣告用語(yǔ)須通俗易懂，使讀者盡快得到信息。下面是兩則賓館的廣告：
(1) take time. any time. (無(wú)論何時(shí)，享受生活。)
連用兩個(gè)time，語(yǔ)言簡(jiǎn)潔、明快。
(2) the colorful world doesn’t stop when it’s nighttime. （夜晚時(shí)分，這里的世界依然五彩繽紛。）
寥寥數(shù)語(yǔ)，卻能吸引旅客在此過(guò)夜，多么富有感染力的廣告語(yǔ)言。
(3) lose ounces, save pounds. (失去幾盎司，省下幾英磅。)
上面是一則減肥食品的廣告。pounds 一語(yǔ)雙關(guān)，既可代表“英鎊”（貨幣單位），又可代表“英磅”（重量單位），但在本廣告中應(yīng)指“英磅”，與其前的“盎司”相對(duì)比，妙趣橫生。使讀者不難理解，該食品價(jià)廉物美又不會(huì)使人發(fā)胖。
(4) once tasted, always loved （一旦品嘗，愛(ài)之終生。）
行文淺顯易懂，簡(jiǎn)潔明了，卻能引起顧客對(duì)此食品垂涎三尺。
(5) my goodness! my guinness! （我的天啦！guinness啤酒?。?/p>
通俗的語(yǔ)言，容易上口，便于記憶，道出了飲用guinness 啤酒時(shí)贊不絕口的情景。
（二） 模擬新造詞
新造詞使語(yǔ)言變得生動(dòng)活潑，引起讀者的感知而達(dá)到促銷(xiāo)的目的。
下面是幾則典型的言簡(jiǎn)意明、巧用生造詞的戶(hù)外廣告(outdoor advertising)，這些生造詞讀起來(lái)令人神往，看起來(lái)清醒悅目。現(xiàn)在，讓我們好好地領(lǐng)悟和分析一下吧：
(1) what could be delisher than fishes? (有什么比f(wàn)ishes更美味的呢？)
廣告的設(shè)計(jì)者為了造成與后面的fishes押韻，把delicious一詞的讀音和dishes一詞的拼寫(xiě)結(jié)合起來(lái)，生造一個(gè)delisher
，使讀者無(wú)論從讀音和字形，都領(lǐng)悟其意，而且全句行文簡(jiǎn)單，一目了然。
(2) surefit shoe ltd. （舒飛鞋業(yè)有限公司）
surefit這個(gè)生造詞的使用，使人一下就想起surely to fit your feet (一定合你的腳), 自然穿上它便可讓你“舒舒服服地飛了”。
(3) easiphit plc (逸飛鞋業(yè)公營(yíng)有限公司)
easiphit這個(gè)生造詞，使人不加思索地想起easy to fly。言下之意就是穿上此鞋可以安逸自在地飛。
(4) ezyrub （“易擦”鞋油）
ezy 與easy同音，與rub組成復(fù)合生造詞，言簡(jiǎn)意明。既道出了產(chǎn)品的名稱(chēng)、又表述了產(chǎn)品的質(zhì)量。
(5) hi-fi, hi-fun, hi-fashion, only from sony.（高度保真，高級(jí)趣味，高尚名流，來(lái)自索尼。）
這是日本索尼公司的.音響設(shè)備廣告。hi-fi 即high fine (quality)， hi-fun 即high fun，hi-fashion 即high fashion。三個(gè)復(fù)合生造詞，無(wú)論是讀音和詞形，都給人以簡(jiǎn)明易懂，耐人尋味的啟示，產(chǎn)生普通語(yǔ)言不可達(dá)到的效果。但模擬生造詞時(shí)，必須音、形結(jié)合，淺顯易懂，使之比原文更簡(jiǎn)單明了，生動(dòng)活潑，切勿無(wú)理濫造，適得其反。
（三） 運(yùn)用動(dòng)感性動(dòng)詞
運(yùn)用動(dòng)感性動(dòng)詞是廣告英語(yǔ)詞法中的一個(gè)突出特點(diǎn)。因廣告的最終目的是使消費(fèi)者購(gòu)買(mǎi)其商品，所以在詞語(yǔ)的使用方面以動(dòng)感性強(qiáng)的詞語(yǔ)來(lái)產(chǎn)生更好的感覺(jué)效果。如buy和spend這類(lèi)詞在廣告英語(yǔ)中是很少見(jiàn)的，而只能運(yùn)用其他動(dòng)詞來(lái)“感化”顧客，使它產(chǎn)生買(mǎi)的意愿，從而自愿主動(dòng)地購(gòu)買(mǎi)某種商品。如下列一則有關(guān)電腦的廣告，用了十多個(gè)動(dòng)詞，每一個(gè)動(dòng)詞都代表了一種不同的服務(wù)，自然把顧客感化得非買(mǎi)不可了：
標(biāo)題：we do a lot of things to computer systems
正文：we fin
ance. we lease them. we upgrade them. we configare them. we improve them. we customise them. we assert them. we package them. we store them. we deliver them. we protect them. we install them. we network them. we integrate them. we support them. we serve them.
這則廣告運(yùn)用了大量的動(dòng)詞構(gòu)成一幅服務(wù)動(dòng)態(tài)圖，吸引顧客購(gòu)買(mǎi)。
第2篇 英語(yǔ)廣告詞
22條英語(yǔ)廣告詞
1.time always follows me. (rossini) 時(shí)間因我存在。(羅西尼表)
2. buick—your key to a better life and a better world. ( buick) 別克—通往美好生活的秘訣。(別克)
3. to be true forever. (haier) 真誠(chéng)到永遠(yuǎn)。
4. nba, where amazing happens. nba 奇跡發(fā)生的地方。
5. time is what you make of it. (swatch) 天長(zhǎng)地久。(斯沃琪) 6. the sign of excellence. (omega) 凝聚典雅。(歐米茄)
7. for the road ahead. (honda) 康莊大道經(jīng)典英文廣告詞大全經(jīng)典英文廣告詞大全。(本田)
8. quality never goes out of style (levi’s) 質(zhì)量與風(fēng)格共存。(李維斯)
9. our wheels are always turning. 我們的車(chē)輪常轉(zhuǎn)不停。(五十鈴汽車(chē))
10. nobody is perfect. 沒(méi)有一個(gè)人的身材是十全十美的'。(苗條健身器材)
11. the globe brings you the world in a single copy. 一冊(cè)在手,縱覽全球(《環(huán)球》雜志)
12. live well, snack well. 美好生活離不開(kāi)香脆的餅干。(斯耐克威爾士餅干)
13. we're the dot. in. com#. 我們就是網(wǎng)絡(luò)。(太陽(yáng)微系統(tǒng)公司)
14.good to the last drop. ( maxwell) 滴滴香濃，意猶未盡。(麥斯威爾咖啡)
15.obey your thirst. (spirit) 服從你的渴望。(雪碧) 16.the new digital era. (sony) 數(shù)碼新時(shí)代 (索尼影碟機(jī))
17.we lead. others copy. (ricoh) 我們領(lǐng)先，他人仿效經(jīng)典英文廣告詞大全百科。(理光復(fù)印機(jī))
18.impossible made possible. (canon printer) 使不可能變?yōu)榭赡堋?佳能打印機(jī))
19.take time to indulge. (nestle ice cream) 盡情享受吧!(雀巢冰激凌)
20.the relentless pursuit of perfection. (lexus) 不懈追求完美。(凌志轎車(chē))
21.poetry in motion, dancing close to me. (toyota) 動(dòng)態(tài)的詩(shī)，向我舞近。(豐田汽車(chē))
22. com#e to where the flavor is. marlboro country. 光臨風(fēng)韻之境——萬(wàn)寶路世界。(萬(wàn)寶路香煙)
第3篇 公益英語(yǔ)廣告詞
1.saving water is an important measure to implement the strategy of sustainable development.
2. efforts to create water-saving cities and implement sustainable development.
3. vigorously popularize water-saving appliances.
4.it is the common responsibility of the whole society to save water and protect water resources.
5. both open source and throttling, which are the priority of throttling, anti-pollution and scientific open source, comprehensive utilization.
6.the state shall plan water and practise strict water conservation.
7.to cherish water, love water, save water, start from me.
8.we will continue to put water conservation first and strive to build water-saving cities.
9.to save water and benefit mankind, we have a good time in the present.
10. water, scientific water, self-consciously saving water.
11. strengthening the management of water conservation in cities, saving and protecting urban water resources.
12.efforts should be made to establish a water-saving economy and a water-saving society.
13. protect water resources and promote the development of the western region; save every drop of water and create a water-saving city together.
14. saving water is the duty and obligation of every citizen.
15.water is the source of life, the blood of industry, the lifeblood of the city.
16.to cherish water is to treasure your life.
17.please cherish every drop of water.
18.the world is short of water, china is short of water and the city is short of water. please save water.
19.waste water is shameful, save water glorious.
20. water is an irreplaceable precious resource.
21. economize water, remake reasonable use of water, scientific water.
22.set up a good fashion for everyone to treasure and everyone to save water.
23.if we don't save every drop of water, the last drop of water on earth will be h
24.fish that children know only are loach.
25.now, humans are thirsty for water. what happens to the earth in the future?
26. saving water is every citizen's responsibility and obligation!
27. water use is an important measure to implement a sustainable development strategy.
28. to create water-saving cities and implement sustainable development.
29. force to popularize water-saving and water-saving appliances.
30 water and water protection are the common responsibilities of the whole society.
31 both the throttling and the stress, the priority of throttling, the decontamination as the basis, the scientific open source, comprehensive utilization.
32. plan the use of water and practice strict conservation of water.
33.love water, save water, start from me.
34.save water in the first place and try to build water-saving cities.
35.water and the benefit of mankind, the benefit of the present and the success.
36. water, scientific water, voluntary water conservation.
37. city water conservation management, economy and protection of urban water resources.
38. a water-saving economy and a water-saving society.
39. resources to promote the development of the western region; save every drop of water and create a water-saving city together.
40. water is the duty and obligation of every citizen.
the source of life, the blood of industry, the lifeblood of the city.
41. it is to treasure your life.
42. every drop of water.
43. water, china's water shortage, urban water shortage, please save water.
water is a shame, saving water is glorious.
44. valuable resources that can be replaced.
45. water, heavy in reasonable water, scientific water.
people cherish the good fashion of saving water.
46. the source of life, the lifeblood of agriculture, the blood of industry!
47the class and your own life, please cherish every drop!
48people treasure water, everyone saves water good fashion!
49. implement the policy of 'open source throttling and emphasis on saving flow'!
50.create water-saving agriculture, industry and city activities to build a water-saving society!
第4篇 30個(gè)值得學(xué)習(xí)的英語(yǔ)廣告詞
30個(gè)值得學(xué)習(xí)的英語(yǔ)廣告詞
1.good to the last drop．滴滴香濃，意猶未盡。（麥斯威爾咖啡）
2.obey your thirst． 服從你的渴望。（雪碧）
3.the new digital era． 數(shù)碼新時(shí)代。（索尼影碟機(jī)）
4.we lead. others copy．我們領(lǐng)先，他人仿效。（理光復(fù)印機(jī)）
5.impossible made possible．使不可能變?yōu)榭赡堋＃涯艽蛴C(jī)）
6.take time to indulge． 盡情享受吧?。ㄈ赋脖ち瑁?/p>
7.the relentless pursuit of perfection．不懈追求完美。（凌志轎車(chē)）
8.poetry in motion, dancing close to me．動(dòng)態(tài)的.詩(shī)，向我舞近。（豐田汽車(chē)）
9.come to where the flavor is. marlboro country．光臨風(fēng)韻之境——萬(wàn)寶路世界。（萬(wàn)寶路香煙）
10.to me, the past is black and white, but the future is always color．對(duì)我而言，過(guò)去平淡無(wú)奇；而未來(lái)，卻是絢爛繽紛。（軒尼詩(shī)酒）
11.just do it. 只管去做。（耐克運(yùn)動(dòng)鞋）
12.ask for more. 渴望無(wú)限。（百事流行鞋）
13.the taste is great. 味道好極了。（雀巢咖啡）
14.feel the new space. 感受新境界。（三星電子）
15.intelligence everywhere.智慧演繹，無(wú)處不在。（摩托羅拉手機(jī)）
16.the choice of a new generation.新一代的選擇。（百事可樂(lè)）
17.we integrate, you communicate.我們集大成，您超越自我。（三菱電工）
18.take toshiba, take the world.擁有東芝，擁有世界。（東芝電子）
19.let’s make things better.讓我們做得更好。（飛利浦電子）
20.no business too small, no problem too big.沒(méi)有不做的小生意，沒(méi)有解決不了的大問(wèn)題。（ibm公司）
21.m&ms melt in your mouth, not in your hand.(m&ms) 只溶在口，不溶在手。(m&m巧克力)
22.good to the last drop. (maxwell) 滴滴香濃，意猶未盡。(麥?zhǔn)峡Х?
23.time is what you make of it. (swatch) 天長(zhǎng)地久。(斯沃奇手表)
24.make yourself heard. (ericsson) 理解就是溝通。(愛(ài)立信)
25.start ahead. (rejoice) 成功之路，從頭開(kāi)始。(飄柔)
26.things go better with coca-cola. (coca-cola) 飲可口可樂(lè)，萬(wàn)事如意。(可口可樂(lè))
27.connecting people.(nokia) 科技以人為本。(諾基亞)
28.a diamond lasts forever. (de bierres) 鉆石恒久遠(yuǎn)，一顆永流傳。(第比爾斯)
29.mosquito bye bye bye. (radar) 蚊子殺殺殺。(雷達(dá)牌驅(qū)蟲(chóng)劑)
30.a kodak moment. (kodak) 就在柯達(dá)一刻。(柯達(dá)相紙/膠卷)
第5篇 經(jīng)典英語(yǔ)廣告詞集萃
經(jīng)典英語(yǔ)廣告詞集萃
welead,otherscopy．我們領(lǐng)先，他人仿效。（理光復(fù)印機(jī)）
impossiblemadepossible．使不可能變?yōu)榭赡?。（佳能?/p>
taketimetoindulge．盡情享受吧?。ㄈ赋玻?/p>
therelentlesspursuitofperfection．(lexus)不懈追求完美。（凌志轎車(chē)）
cometowheretheflavouris．(marlborocountry)光臨風(fēng)韻之境——萬(wàn)寶路世界。（萬(wàn)寶路）
tome，thepastisblackandwhite，butthefutureisalwayscolor．對(duì)我而言，過(guò)去平淡無(wú)奇；而未來(lái)，卻一直是彩色的。（軒尼詩(shī)酒）
askformore.渴望無(wú)限。（百事）
let'smakethingsbetter.讓我們做得更好。（飛利浦電子）
buyaustralia,buyyouajob.買(mǎi)澳大利亞貨，給你買(mǎi)份工作。(澳大利亞)
timeiswhatyoumakeofit.(swatch)天長(zhǎng)地久。（斯沃奇手表）
makeyourselfheard.(ericsson)理解就是溝通。(愛(ài)立信）
engineeredtomovethehumanspirit.(mercedes-benz)人類(lèi)精神的動(dòng)力。（梅塞德斯-奔馳）
fresh-upwithseven-up.(seven-up)提神醒腦，喝七喜。（七喜）
connectingpeople.(nokia)科技以人為本。（諾基亞）
fortheroadahead.(honda)康莊大道。(本田)
therelentlesspursuitofperfection.(lexus)追求完美永無(wú)止境。（凌志汽車(chē)）
communicationunlimited.(motorola)溝通無(wú)極限。（摩托羅拉)
focusonlife.(olympus)瞄準(zhǔn)生活。（奧林巴斯）
worldinhand,soulincyber.(microsoft)掌中乾坤,夢(mèng)之靈魂。（微軟）
allyourimaginationscanbecreated.（dell）一切依你而為。(戴爾電腦)
insearchofexcellence.(buick)志在千里!(別克轎車(chē))
obeyyourthirst．服從你的渴望。（雪碧）
constructionissolidifiedart,artisflowingconstruction.建筑是凝固的藝術(shù)，藝術(shù)是流動(dòng)的建筑。（藝術(shù)建筑）
it`snotenoughthatwedoourbest,wehavetodowhat`srequired.人盡其力，力盡其能。（榮威轎車(chē)）
inthecompanyofmasters尊貴人生大師隨行。(奧迪a8)
accuracymakesbrand.(suzuki)精準(zhǔn)締造品牌。(鈴木)
attheheartoftheimage(nikon)影像.從心。(尼康)
romanceinheart（borel）浪漫在心。（瑞士依波路表）
everosegold,rolexmade.(rolex)永恒玫瑰金，勞力士錘煉。（勞力士）
greathistoriccapitalbybrightgenerationbygeneration.(beijing)千古京都，代代錦繡！（北京）
taketoshiba,taketheworld.(toshiba)擁有東芝,擁有世界。(東芝)
nobusinesstoosmall,noproblemtoobig.(ibm)沒(méi)有不做的小生意,沒(méi)有解決不了的大問(wèn)題。
(ibm)playpartinhistory參與歷史。（1984洛杉磯）
harmonyandprogress和諧、進(jìn)步。（1988漢城）
friendsforlife永遠(yuǎn)的'朋友。（1992巴塞羅那）
thecelebrationofthecentury世紀(jì)慶典。（1996亞特蘭大）
fromaroundtheworldtoflowerasone讓世界凝聚成一朵花。（1998長(zhǎng)野）
sharethespirit分享奧林匹克精神。（2000悉尼）
lightthefirewithin點(diǎn)燃心中之火。（2002鹽湖城）
welcomehome歡迎回家（2004雅典）
aneverburningflame永不熄滅的火焰。（2006年都靈）
oneworldonedream同一個(gè)世界、同一個(gè)夢(mèng)想。（2008北京）
fromzerotohero.（themask）從0到英雄。(變相怪杰)
doubleincomesnokids.(dink)無(wú)孩夫妻。（丁克）
thepowerofdreams(honda)夢(mèng)的力量（本田）
